Website redesign
Savannah Ghost Pirates Website Redesign
Role
UX Designer
Year
2025
The Savannah Ghost Pirates website redesign enhances fan engagement, simplifies navigation, and creates a visually compelling experience. By streamlining site architecture, integrating interactive game stats, and optimizing for mobile, fans can easily access schedules, tickets, team info, and live updates.
Timeline
10 Weeks
Background
This project was part of my Information Architecture class, where we were tasked with redesigning a smaller business website from our local community.
This category details the step-by-step approach taken during the project, including User need, Pain Points, and Competitor Analysis
User Need
Identified what fans want most — easy access to schedules, tickets, and team updates — to inform a more engaging and intuitive website experience.
Pain Points
Users struggled with cluttered navigation, hard-to-find info, and limited interactive features on the existing site.
Competitor Analysis
Reviewed other sports team websites to pinpoint strengths and weaknesses, uncovering opportunities to improve discovery, engagement, and mobile accessibility.
Our solution is to redesign the team website focusing on improving navigation and reducing unnecessary information. Our goal is to give users a user-friendly experience that increases fan engagement by ensuring users can easily access key information.
Effortless browsing
Fans can find what they need in fewer clicks, enhancing user satisfaction.
Dynamic Matchup Previews
Interactive game stats and predictions to engage fans before each game.
Enhanced Fan Engagement
Integrated social media feeds and live updates to keep fans connected.
